Medanta Medicity

The Bone & Joint Institute at the Medanta Medicity hospital asked for a visible distinction from their parent concern and the solution was a softer approach to a stream of medicine which is often playfully referred to in DIY terminology.

Their brief in particular was to be bright, buoyant and in 'any colours' I deemed fit. Though they were open to interpretation, they wanted me to remain close to the traditional logo of Orthopaedics, the tree of Andry.